Camel Appliances case study

Camel Appliances, a well- known appliance manufacturer in the Philippines, was concerned that 0.8% of its pedestal fans were being returned because fan covers became damaged during handling and delivery. The company began searching for a more durable and aesthetically pleasing alternative to the homopolymer polypropylene (PP) that it had been using to make the fan covers.
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Camel Appliances, a well- known appliance manufacturer in the Philippines, was concerned that 0.8% of its pedestal fans were being returned because fan covers became damaged during handling and delivery. The company began searching for a more durable and aesthetically pleasing alternative to the homopolymer polypropylene (PP) that it had been using to make the fan covers.

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