Whitepaper: Future Trends in the Flexible Packaging Industry
Growth in the packaging industry is currently being driven by two megatrends: global population growth and the expanding middle class. Packaging value chain players and the public are expected to push for less single-use plastic waste. Prior to the outbreak of the Covid-19 pandemic early plastic deselection was experienced at some retailers, especially in Europe. Once the crisis has passed a greater emphasis on package safety may be expected, as consumer sentiment shifts to “health and protection first”. Potentially this will change consumers’ views on packaging to be more hygiene-focused rather than sustainability-focused.