Twenty years ago, most supermarkets offered consumers only a few hundred lines. Today, many can offer up to 20,000! In this highly competitive environment, a product needs to stand out. Its packaging plays a vital role in communicating both its presence and its brand values at the point of purchase. ExxonMobil's 80-page book "Designs in Packaging" demonstrates the wide variety of opportunities offered by OPP flexible packaging. We have developed it in conjunction with FMCG marketing managers, brand communications experts, packaging designers and retailers. We believe the designs presented represent a creative starting block from which to drive packaging innovation forward. Highlights from the book are available in three pdf downloads.
Introduction: Outlines the challenges facing designers and the team approach to Packaging Development | 
