|  | Listed below are some of our films that have been used in typical packaging applications in different markets. Every application is different and the use of any packaging product should be rigorously tested before being used commercially. (See guidelines.)
The market
The high growth of the bottled water market has gone hand in hand with market segmentation. Today’s consumer can choose from among a huge variety of products including still waters, sparkling waters, flavoured and health waters. Product packaging, and labelling in particular, helps in sustaining demand by emphasising product differentiation.
Packaging & Labelling characteristics
Mineral water is mainly packed in PET or glass bottles and paper is the major substrate used for labelling.
| PET bottles usually use hot-melt wrap-around pre-cut labels, printed via sheet-fed offset. For glass bottles, various shaped pre-cut labels are mostly applied in patch form with water-based glue.
Following the example of the carbonated soft drink market more than 10 years ago, there is a trend in the Mineral Water market to replace paper labels with OPP, as well as move to use more rell-fed labels.
The main advantages of OPP labels are their high gloss, modern appearance optimising shelf impact and their resistance to tearing, moisture and mould. Additionally they can easily be separated from the bottle for recycling.
Depending on marketing needs and film choice, OPP can provide excellent transparency or very high opacity.
Finally, OPP’s stiffness and mechanical strength and consitency provide good production efficiencies and economics.
Labelling technologies
ExxonMobil has a multitude of labelling solutions in its Label-Lyte™ range:
- For Cut & stack wrap-around labels, Lithor™ films, with their anti-static properties, can run on existing cut & stack machines. With films in the range providing high gloss white, matt white and clear appearance for the "no-label" look, our Lithor™ films can help convey the message your marketing department wants.
- For Reel-fed Wrap-around , a complete range of clear, white and metallised Label-Lyte™ films are available.
- The ROSO™ film is designed for contoured shapes. The film can be used on existing reel-fed machines, with an in-line shrink tunnel added.
- For Wet-glue labelling, ExxonMobil can propose new possibilities with Lithor™ films for white Labels and a specially designed metallised film.
ExxonMobil solutions
Our Label-Lyte™ range has been developed to meet the requirements of our labelling customers, as well as the specific demands in your application area. In addition to our films, we also offer assistance in film development and technical expertise in printing and label application.
| For Factsheet click here
Data sheets for our products are available for review from your browser. When you have completed your initial research, please contact your ExxonMobil representative to discuss how we may help you design the optimum solution for your flexible packaging or labeling needs. Click on SALES & SUPPORT in the left side bar to find your nearest ExxonMobil representative.
Technical data and guidelines presented on this web site are based on tests, experience and information that ExxonMobil Chemical Films believes to be reliable and helpful. The films are presented for consideration but are not intended as a recommendation for use in any particular application. It is impossible to anticipate every application for which the products may be proposed and widely varying user's processing conditions may have significant impact on performance properties. For those reasons it is important that users undertake independent testing in order to verify the suitability of any product for any particular application. Users are also encouraged to discuss potential applications with representatives of ExxonMobil Chemical Films who can consider the specific conditions that may be encountered.
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