|  | Labelling : Health and Beauty Care
Health and Beauty care products requiring labels are generally packed in glass, HDPE, PP and PET bottles.
To satisfy the market, the industry has developed a wide variety of formats to meet the needs of product presentation and offers solutions to satisfy most customer requirements. Nowadays, there are very few limits to creativity. Bottle shape and appearance of the label offer tremendous opportunities for product differentiation.
Labels can be printed on white or clear, matt or gloss substrates, with the crucial factor being presentation. The product appearance should not be marred by poor label presentation.
Using a plastic substrate such as Label-Lyte BOPP helps ensure that the label survives even the most humid conditions (for example in the bathroom) and also that it conforms to the contours of the bottle. Special conformable grades now allow OPP to work with even thinner bottles, while still permitting good label wipe down and the extra squeezability the thinner bottle provides.
Labelling Technologies
The most common using the Label-LyteTM range technology in this segment is self-adhesive labelling (PSA labelling).
ExxonMobil offers top coated, white and transparent films. These latter emphasise bottle and product clarity and provide a "no label" look, while multi-label combinations can provide exciting 3D effects. Moreover, ExxonMobil’s new conformable PSA label film helps to ensure that labels apply consistently well and do not fail during the multiple squeezing to which these types of cosmetic containers are subjected.
The Health and Beauty sector is dominated by a few large groups with global presence, together with some large national companies. Major players include Avon, Elida-Gibbs, Johnson & Johnson, Revlon, Coty, Procter & Gamble, l'Oréal, Max Factor and Unilever.
Market share of the different categories varies to some extent from country to country due to climatic conditions, cultural differences and local consumer preferences.
Breakdown by Value of Toiletry, Cosmetic and Beauty Products in W. Europe
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Data sheets for our products are available for review from your browser. When you have completed your initial research, please contact your ExxonMobil representative to discuss how we may help you design the optimum solution for your flexible packaging or labeling needs. Click on SALES & SUPPORT in the left side bar to find your nearest ExxonMobil representative.
Technical data and guidelines presented on this web site are based on tests, experience and information that ExxonMobil Chemical Films believes to be reliable and helpful. The films are presented for consideration but are not intended as a recommendation for use in any particular application. It is impossible to anticipate every application for which the products may be proposed and widely varying user's processing conditions may have significant impact on performance properties. For those reasons it is important that users undertake independent testing in order to verify the suitability of any product for any particular application. Users are also encouraged to discuss potential applications with representatives of ExxonMobil Chemical Films who can consider the specific conditions that may be encountered.
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