|  | Listed below are some of our films that have been used in typical packaging applications in different markets. Every application is different and the use of any packaging product should be rigorously tested before being used commercially. (See guidelines.)
The market
The fresh produce market remains one of the major markets in Europe. It includes fresh fruit and vegetables; prepared salads, vegetable and dips; semi-processed fruits and vegetables. Consumption is fairly static, except for the prepared salad market which is growing at an average of 12% per year.
Market growth has been encouraged by changing eating habits, such as snacking, year-round product availability, and a growing trend towards vegetarianism and healthy eating. Retailing of fresh produce as packaged and convenience foods has enabled flexible packaging to penetrate this market to a far greater extent than elsewhere.
Key factors driving the market are value-added products and packaging presentation, including packaging strength and clarity. The main market players are changing their production-led operations to those that are genuinely market-driven.
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The 4th market range uses new technologies to bring consumers value-added, ready-to-eat products that offer quality and security. These normally have a limited shelf life of between 5 and 13 days, depending on the product. The production characteristics of freshly-cut items include modified and controlled atmospheres, low temperature pasteurisation and intermediate moisture. The emphasis is on freshness, so cold chain treatment is essential at each stage of a product's production and distribution.
Main factors of degradation
No treatment can be relied on to substantially reduce the number of contaminating micro-organisms. To decrease the risk of multiplication, products are often washed with anti-microbial compounds (bleach). In some cases, MAP (modified atmosphere packaging) is used (gas flushing with N2 or CO2 injection).
ExxonMobil Solutions:
Films currently under development are not mentioned below, but we are continuously developing new films tailored to specific applications and markets. For more information on films currently under development in this area, please click on SALES & SUPPORT in the left side bar to find your nearest representative.
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Data sheets for our products are available for review from your browser. When you have completed your initial research, please contact your ExxonMobil representative to discuss how we may help you design the optimum solution for your flexible packaging or labeling needs. Click on SALES & SUPPORT in the left side bar to find your nearest ExxonMobil representative.
Technical data and guidelines presented on this web site are based on tests, experience and information that ExxonMobil Chemical Films believes to be reliable and helpful. The films are presented for consideration but are not intended as a recommendation for use in any particular application. It is impossible to anticipate every application for which the products may be proposed and widely varying user's processing conditions may have significant impact on performance properties. For those reasons it is important that users undertake independent testing in order to verify the suitability of any product for any particular application. Users are also encouraged to discuss potential applications with representatives of ExxonMobil Chemical Films who can consider the specific conditions that may be encountered.
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